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Highlights
- Bitwise is promoting Ethereum again but this time, against "Big Finance"
- The firm said the Ethereum campaign can be minted as NFT
- The proceeds will go to fund Ethereum's development and the actors
Spot Bitcoin ETF issuer Bitwise is expanding its reach in the crypto ecosystem, especially with the latest launch of a Non-Fungible Token (NFT)-mintable Ethereum (ETH).
Bitwise Promotes Ethereum’s Unique Capabilities
Bitwise took to X to announce the latest addition to its crypto suite. The firm earlier shared a video of an Ethereum campaign that portrayed Ethereum for its availability, unlike Big Finance which “sleeps.” This commercial is available for minting as an NFT, a feat recognized as the first of its kind.
“Capture a piece of crypto history by minting Bitwise’s “Big Finance Sleeps”—the first-ever national TV spot available to be minted as an NFT,” Bitwise wrote on X.
Capture a piece of crypto history: the 1st national TV spot minted as an NFT.
– 50% of proceeds will go to the @ProtocolGuild
– The other 50% will go directly to the actorsMint here: https://t.co/BmweTlASf6 https://t.co/Qaga0CFD9v
— Bitwise (@BitwiseInvest) June 20, 2024
The firm’s plans is to channel 50% of the proceeds from the NFT sales to the Protocol Guild to support Ethereum open-source developers. The remaining 50% will go to the actors. Bitwise sees this as yet another example of Ethereum’s unique capability of fostering fair and transparent compensation for creators.
The Ethereum commercial is focused on showing Ethereum’s versatility compared to traditional finance and tech platforms. In the long run, Bitwise is looking beyond raising brand awareness but also to highlight the potential of Ethereum to disrupt the status quo.
Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing said in a statement,“With this campaign, we wanted to bring that versatility to life in a memorable way.”
“There’s something about personifying Ethereum as a contrast to legacy financial and tech platforms that both highlights its potential and spotlights just how inefficient the status quo can be. With these ads, we’re excited to point to Ethereum’s groundbreaking potential with the approachability, wit, and crypto-native ethos that has always defined Bitwise.”
Bitwise Awaits SEC Nod Towards Spot Ethereum ETF Trading
On the other hand, Bitwise is keen on its Ethereum ETF endeavor as it recently filed an amended spot Ethereum ETF S-1. The firm disclosed a $2.5 million seed investment and Pantera’s interest in putting $100 million in the Ether ETF. Hunter
Like other spot Ethereum ETF filers, Bitwise is awaiting the United States Securities and Exchange Commission (SEC) to greenlight Ethereum ETF trading.
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