NewsletterWhy Meme Culture Is Evolving and Shifting Toward Purpose, Consciousness, and Culture
Memes have shaped the internet’s personality over the past decade, flooding its systems with inside jokes that have become generational, along with political commentary that even leading political figures now discuss.
However, memes have become repetitive, and the jokes feel overdone. With no depth behind them, people no longer feel the same level of resonance.
The same scenario unfolded with meme-driven cryptocurrency projects, despite the broader meme culture giving rise to a new investor class. The messages of meme coins focus on remaining abstract, leading to weaker communities.
As the crypto-driven meme narrative becomes increasingly saturated, No NPC Society has emerged as a new Web3-native movement that addresses this shift.
Understanding that meme coins are losing their glamour due to recycled memes and overused jokes, No NPC Society is building a meme token with a philosophical narrative grounded in simulation theory and digital consciousness.
To understand the ubiquity of this meme project, it is essential to first examine the current state of meme culture from a technical perspective.
Timelines of Meme Fatigue Hitting the Crypto Market
The crypto market bull run in 2021 saw Elon Musk’s mere mention pushing the Dogecoin price by up to 800% within 24 hours.
In 2025, however, whether the “Dogefather” mentions Dogecoin has no impact on the top meme coin’s price.
Did investors burn out after the 2022 market crash, or have memecoins become so common that it is now difficult for solid communities to remain committed?
Moving to more recent times, Solana’s on-chain activity exceeded expectations in 2024 as the Layer 1 chain became synonymous with memecoins following the launch of Pump.fun, which made it simple for anyone to launch a meme coin.
However, in 2025, the number of active addresses has dropped to 3.66 million as of writing, from over 8 million at the beginning of the year.
This sudden drop is almost identical to that of 2021, leading people to question what is lacking in the standard meme narrative.
Has the community-centric structure that meme coins have relied on for so long plateaued, or is it time to introduce grounded philosophical narratives from the ground up?
No NPC Society Introduces a Philosophical Core to Memes
Memes with simple, cute images and shallow jokes of no real import no longer hold people’s interest. People now require something deeper and stronger, as they want to associate with memes that feel like identity badges — something that helps them belong, express themselves, and develop a voice, rather than rely on cheap-virality memes.
That is what No NPC Society ($NONPC) taps into. It moves away from typical meme tokens that focus on a random mascot, pet, or animal and instead focuses on the concept of Non-Player Characters (NPCs).
According to the project’s whitepaper, most people in today’s digital world exist like NPCs, following the same grind and remaining shackled within pre-programmed routines without asking questions.
The project highlights how many people simply accept the information presented to them, unaware, leading them to react unconsciously to algorithmic patterns.
Therefore, the message behind $NONPC is simple but powerful: “Wake up. We are not NPCs.”
This statement alone functions as a meme, but its provocative tone sparks reflections on free will, consciousness, simulation theory, and the modern internet’s influence on personal identity.
People want to participate in meme cultures that mirror how they view the world, and they want community experiences grounded in meaning. In other words, it is about opting out of the “NPC mindset” that has defined online behavior for so long.
$NONPC builds its cultural identity around this Anti-NPC theme, treating meme culture not as noise but as a signal — a way to challenge individuals to question who they are in a digital world where trends often flatten individuality.
Focusing on Transparency and DAO Governance
$NONPC differs from other meme projects thanks to its emphasis on transparency. Built on the Solana chain, it has an open, verifiable infrastructure that enables transparent token custody. Platform operations are executed through the Squads Protocol, which provides multisig functionality for all treasury and operational funds.
Since No NPC Society centers its narrative on giving people greater control, its technical foundation is aligned with the vision of creating a fully community-governed ecosystem.
The whitepaper outlines a concrete Decentralized Autonomous Organization (DAO) roadmap that details how and when the founders will exit the system, relinquishing all control to the community.
To make this vision a reality, $NONPC is leveraging the Realms platform, which serves as Solana’s governance standard.
Final Thoughts
Meme culture has not lost its way; people’s tastes have changed. Audiences no longer resonate with simple jokes but with unique messages rooted in deeper philosophies.
The emergence of crypto has introduced a new shift in meme culture. It offers insight into how advanced technologies like blockchain can intersect with principles of decentralized governance and transparency.
It is increasingly clear that the new era of memes will focus on introspective ideas, where technology and ethics converge in more meaningful and deliberate ways.
