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Retail giants across the world are leveraging non-fungible tokens (NFTs) in order to keep their customers coming back to them. In the latest development, 7-Eleven, the world’s largest chain of convenience stores, announced the launch of Slurpee NFTs on the Polygon blockchain network.
These NFTs will be part of the sugary collectible game featuring a virtual 7-Eleven Slurpee cup along with four flavors: Blue Raspberry, Cherry, Pina Colada, and Summertime Citrus. Collectors can choose from any of these four flavors and create their favorite Slurpee.
Commenting on the development, Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing & Sustainability Officer said:
“We’re always looking for new and creative ways to celebrate with our customers on our favorite day of the year, Slurpee Day. This year, we’re marking another first for the brand with our inaugural digital collectible, ‘Find Your Slurpee Vibe. Maybe you’ll even give us some inspiration for future flavors.”
Claiming 7-Eleven Slurpee NFTs
7-Eleven’s Slurpee NFTs will be available only on mobile devices. Once the cup is filled, a screen will appear offering the collector two options: to claim their “Slurpee Vibe Digital Collectible” or to go back and start over.
If the collector is happy with their creation, they can choose “claim now” and proceed to the next screen. On this screen, they will need to provide their name, email address, and telephone number. A six-digit code will be sent to the collector via email, which they can use to claim the Slurpee NFT.
This will create the digital collectible along with the new wallet on the Polygon Network, to hold the Slurpee token. Some people consider NFTs to be a dirty word, but the Slurpee app does not mention them. Instead, it uses the term “digital collectible.” The only reference to non-fungible tokens is there in the app’s terms of service.
Unlike regular NFTs, where you own and control the collectible, the 7-Eleven ‘Find Your Slurpee Vibe’ collectibles are only licensed to customers. Thus, it means they can’t store, transfer, sell, or give them to someone else, as stated in the terms of service.
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