Dogecoin Gets Major Utility Boost as Trump-Linked Thumzup Prepares DOGE Payments

Trump-linked Thumzup Media has announced plans to integrate DOGE payments into its influencer reward app. This suggests that Dogecoin’s use and adoption have been steadily growing.

Thumzup Eyes Dogecoin Integration to Power Global Reward Payouts

In a press release, Thumzup Media Corporation confirmed that it is actively developing a feature that would allow users to receive payments in Dogecoin through its flagship Thumzup app. The initiative seeks to simplify creator rewards internationally and reduce transaction costs.

Currently, Thumzup enables users to earn cash for sharing promotional content about advertisers’ products. By adding DOGE as an optional payout method, the company hopes to bypass traditional financial systems and offer faster, low-cost settlements. This is especially for microtransactions and international users.

Robert Steele, CEO of Thumzup, described the initiative as a natural evolution for the company’s creator economy platform. 

“Integrating Dogecoin could make our rewards system more scalable and efficient,” Steele explained. “It aligns with our mission to provide frictionless, real-time payouts and appeal to the growing crypto-friendly creator community.”

According to internal studies, the Trump-linked company expects several benefits from the meme coin’s adoption. This includes higher user satisfaction, better cost efficiency, and expanded global reach. The company emphasized that the meme coin’s design, built for quick, low-value transfers, makes it ideal for its pay-per-post model. 

While there’s no fixed launch date, the rollout will proceed in phases following technical validation and regulatory clearance. This update follows the network’s recent rollout of the Cardinals Index Node. This is another upgrade designed to boost on-chain efficiency and data indexing. 

Developers have hailed the update as a key step toward improving the meme coin’s infrastructure for commercial applications, such as micropayments and digital rewards, the very use cases the Trump firm is now targeting.

DOGE Adoption Expands Across Institutions and Retail

The meme coin’s push into mainstream finance has been accelerating over the past year. For instance, last year, Elon Musk’s Tesla started accepting the meme coin for select merchandise and hinted at broader integration for future purchases.

Notably, House of Doge is set to list on Nasdaq via a reverse merger with Brag House Holdings. Under the agreement, Brag House will acquire House of Doge, which holds over 837 million DOGE in its treasury. 

Meanwhile, institutional adoption is also rising. Recently, 21Shares’ proposed DOGE ETF was listed on the DTCC platform. This suggests the fund could launch soon. This came after REX-Osprey launched the first U.S.-listed product offering direct exposure to the meme coin.

Adding to the momentum, CleanCore’s Dogecoin Treasury recently reported over $20 million in unrealized gains after surpassing 710 million tokens in holdings. The company aims to hold at least 1 billion DOGE.