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Highlights
- Social media platform X is now TAG Brand Safety Certified
- The branding came from validations with third party attestations
- The social media firm has continued to evolve since Elon Musk's takeover
Doge Designer, a UI/UX designer at MyDogeWallet, a native Dogecoin-focused non-custodial wallet recently highlighted that Elon Musk’s X is now certified by the Trustworthy Accountability Group (TAG).
Elon Musk X as a Brand Promoter
Noteworthy, TAG promotes brand safety and helps the industry get together to significantly reduce the risk of ad misplacement across the digital trading ecosystem. The ultimate goal is to uphold brand safety and protect the integrity of digital advertising.
Attaining such TAG-certified height could be a big deal for X. Several brands have utilized the X platform as an efficient marketplace for their businesses and it has also deployed every single brand control in the last 12 months, per Doge Designer’s post on X. Business owners have admitted to recording results from the use of the platform for their advertising.
In the crypto ecosystem, X is considered a major town square for public discourse. News that shapes the industry generally makes their way to X first, with major market trends hinged on the ability of the Elon Musk app to maintain brand integrity.
As the Dogecoin insider noted, these positive results are “not just from 𝕏’s data, but also by third-party measurement partners, Integral Ad Sciences & DoubleVerify, who both independently validated a 99%+ Brand Safety Rate.”
Apple Exit X Amid Musk’s Backlash
While other businesses are getting onboard X, technology company Apple has departed from the social media platform. This was after it faced severe backlash from Elon Musk, who raised privacy concerns after the tech giant decided to integrate OpenAI‘s ChatGPT on the its software.
The Apple exit included deleting all its posts and unfollowing all accounts.
Apart from being an advertising platform, X is delving into other use cases including floating an Artificial Intelligence (AI) arm dubbed xAI. The team behind the xAI offshoot is reportedly working on image generation for generative artificial intelligence chatbot Grok. The X platform’s Community Notes feature was also upgraded last month to boost Deepfake detection by 30%. Elon Musk stated that the X update contains state-of-the-art image-matching technology.
X is also utilized as a job recruitment platform as many companies constantly leverage the website to post their job openings. A few months ago, the vacancies on the official X job board hit a milestone of about 1 million postings.
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