Breaking: Elon Musk Launches New AI-Driven Company, Calls It X.AI

Elon Musk registers his new company by the name X.AI, which as its name suggests will be an AI-driven startup rivaling OpenAI.
By Pratik Bhuyan
Updated May 28, 2025
elon musk

What comes as the latest development in Elon Musk’s much-talked-about stealth venture, the Twitter CEO has formed a new Artificial Intelligence (AI) company — dubbed the X.AI Corp — according to Nevada’s state filing. The filing further suggests that Musk is the sole stated director of the firm while Jared Birchall, who serves as the director of Musk’s family office, serves as the company’s secretary.

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Elon Musk Unveils X.AI

The company takes its name from Musk’s dire attempt to create an “everything app” called X which he has profoundly mentioned a couple of times in his tweets and interviews. Recently, the 51-year-old business mogul also changed the name of his newly acquired Twitter to that of X Corp. Moreover, the newly christened X Corp also has a parent company named X Holdings Corp.

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As previously reported on CoinGape, Elon Musk was believed to be launching a new company that would reportedly compete with OpenAI, Google, and Amazon and feature a proprietary AI model akin to ChatGPT. Musk has spent the last few months hiring skilled researchers with the intention of developing an alternative to the popular chatbot ChatGPT, which was released back in November of 2022.

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Musk Robes In Rival Employees

In order to lead the new initiative, the tech entrepreneur recently hired DeepMind scientist Igor Babuschkin, who was a part of Alphabet Inc. According to those who are acquainted with the attempts, Musk has also tried to persuade employees at OpenAI to join the new lab, although his success has been limited in this endeavor.

With Musk’s latest AI initiative, the rivalry gets more intense as more leading technology companies compete to develop potent artificial intelligence models. GPT-4, the latest AI model created by OpenAI, simulates human reading and writing, to better respond to user queries and even surpass most people on standardized tests like the Bar exam and LSAT.

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Pratik Bhuyan
Pratik has been a crypto evangelist since 2016 & been through almost all that crypto has to offer. Be it the ICO boom, bear markets of 2018, Bitcoin halving to till now - he has seen it all.
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