Just-In: Emirates Airline Plans To Issue NFTs In Web3 Push

Emirates, the United Arab Emirates' biggest airline said it plans to launch NFTs aimed at improving customer interaction and revenues.
By Varinder Singh
Famous Photographer Anne Geddes Launches NFT Collection

Emirates, the United Arab Emirates’ biggest airline, said on Thursday it plans to launch collectible and utility-based non-fungible tokens (NFTs) aimed at improving customer interaction and revenues.

The airline also plans to transform its pavilion at Dubai’s Expo for metaverse, NFTs, and Web3 projects. The move aligns with advancements in developing a digital economy in Dubai and the UAE.

Advertisement
Advertisement

Emirates to issue NFT collection

The flag carrier of the UAE, Emirates, has joined the growing crypto adoption in the country after the region announced comprehensive regulation for digital assets. Emirates will be launching its first NFT projects in the next few months, the company announced on April 14.

Sheikh Ahmed Al Maktoum, Chairman and Chief Executive of Emirates airline, affirms the digital economic developments in the country, especially in Dubai and Abu Dhabi, supported by clear regulations and policies from the government bodies.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences.”

Moreover, the company intends to seek investment opportunities in the metaverse, NFTs, and Web3 technologies to boost its revenue, provide a better brand experience, and improve business efficiencies.

Emirates also plans to repurpose its Dubai Expo’s pavilion into a center for innovation to push metaverse-based experience in future projects. Moreover, the airline plans to hire global talent for working on future projects. The airline is pioneering in adopting new technologies.

Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft already offer virtual reality experiences to customers. Last year, the airline launched its own VR app on the Oculus store.

Advertisement
Advertisement

NFT adoption rises in non-web3 companies

Emirates is not the only airline exploring the NFT space. Recently, Australian flag carrier Qantas announced releasing digital art collectables as non-fungible tokens (NFTs). Moreover, owners of Qantas NFTs will earn Qantas Points and other rewards.

Spanish airline Air Europa partnered with blockchain-based travel firm TravelX to offer NFT airline tickets, called NFTickets.

The moves come amid growing adoption of blockchain technology by traditional businesses. Several established lenders, such as HSBC and JPMorgan, have also made their own forays into the metaverse.

Advertisement
Varinder Singh
Varinder has over 10 years of experience and is known as a seasoned leader for his involvement in the fintech sector. With over 5 years dedicated to blockchain, crypto, and Web3 developments, he has experienced two Bitcoin halving events making him key opinion leader in the space. At CoinGape Media, Varinder leads the editorial decisions, spearheading the news team to cover latest updates, markets trends and developments within the crypto industry. The company was recognized as Best Crypto Media Company 2024 for high impact and quality reporting. Being a Master of Technology degree holder, analytics thinker, technology enthusiast, Varinder has shared his knowledge of disruptive technologies in over 5000+ news, articles, and papers.
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.