NewsletterBreaking: Lionel Messi Joins Socios As Global Brand Ambassador
The Argentinian football star Lionel Messi has stepped into the evolving world of cryptocurrency. Messi has signed a $20 million contract with the digital fan token company Socios.com. The football star will be promoting the company as the Global Brand Ambassador. Earlier this year, NBA star LeBron James and NFL quarterback Tom Brady also entered the crypto world.
Socios welcomes Messi
Socios posted an announcement video welcoming the soccer star. The platform introduced Messi as their first global ambassador and wrote ‘Together we can do more. Together we can be more.’ Meanwhile, Socios has also written ‘Lionel Messi Approved’ in its Twitter bio.
Amid the fast-developing crypto industry, digital asset platforms have been trying to sign famous players from different fields. According to Reuters, Lionel Messi’s transfer from Barcelona football club (FCB) to Paris St Germain (PSG) in August involved a cryptocurrency payment.
As the Qatar World Cup is approaching, the soccer star will be performing an important role in promoting Socios. However, the three-year ambassador deal between the two does not include any crypto transaction, reports Reuters.
Fan token merging Sports with Crypto
The platform has signed massive deals with over 130 sports clubs and organizations including famous teams like Barcelona, PSG, Juventus, and Manchester City. Fan tokens issued by Socios have also received some criticism from some sports supporter groups.
Fan tokens have revolutionised by integrating sports and cryptocurrency. Token holders can vote over some listed decisions related to their clubs. Meanwhile, Clubs has identified these tokens as the new revenue for them.
Socios works with the cryptocurrency Chiliz ($CHZ.). In order to obtain fan tokens issued by the platform, users need to buy CHZ tokens and exchange them with fan tokens. The Chiliz coin has registered a surge of over 7% in the last 24 hours. The coin is trading at an average price of $0.3. Meanwhile, CHZ’s 24-hour trading volume of $813,973,011 has also surged by over 50%.
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more… to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Premium Partners
Delivered every day.
- Insights that move markets
- 100,000 active subscribers
Related Articles
- December Recovery Ahead? Coinbase Outlines Why Crypto Market May Rebound
- Peter Brandt Hints at Further Downside for Bitcoin After Brief Rebound
- $1.3T BPCE To Roll Out Bitcoin, Ethereum and Solana Trading For Clients
- Why is the LUNC Price Up 70% Despite the Crypto Market’s Decline?
- CoinShares Fires Back at Arthur Hayes, Dismisses Fears Over Tether Solvency
- Ethereum Price Holds $3,000 as Bitmine Scoops Up $199M in ETH; What Next?
- Solana Price Outlook Strengthens as Spot ETFs See $15.68M in Fresh Inflows
- Dogecoin Price Gears Up for a $0.20 Breakout as Inverse H&S Takes Shape
- Bitcoin Price Forecast as BlackRock Sends $125M in BTC to Coinbase — Is a Crash Inevitable?
- XRP Price Prediction As Spot ETF Inflows Near $1 Billion: What’s Next?
- Solana Price Outlook: Reversal at Key Support Could Lead to $150 Target
