Trump’s Thumzup Media Details Crypto Treasury Strategy, Plans More Buys For XRP, DOGE

Trump’s Thumzup Media, in a recent shareholder letter,  shared that its crypto treasury has expanded beyond its initial Bitcoin plans. The treasury had authorized purchases of assets, such as XRP and DOGE, while raising significant new capital to fuel its growth.

Trump-Linked Thumzup Media Shares Crypto Ambitions

In a recent shareholder letter, Thumzup Media revealed its overall growth and its future ambitions in building one of the largest treasury firms. The firm confirmed it had purchased some Bitcoin and formally authorized additional allocations into DOGE, XRP, Litecoin (LTC), Solana (SOL), Ether (ETH), and USD Coin (USDC). 

Alongside this shift, Thumzup Media announced a definitive agreement to acquire 2,500 Dogecoin miners, with the possibility of adding another 1,000 units before year-end. The expansion comes after a series of high-profile funding rounds. 

The Dogecoin expansion is being framed as a long-term driver of shareholder value. The management also emphasised that the mining profits will provide a consistent flow of returns in cryptocurrency and lessen dependency on outside funding.

In late January, the media company doubled down on Bitcoin with another $1 million investment. This was followed by a June 2025 $6.5 million raise for $6 per share, supported by Dominari Securities and other strategic investors.

Thumzup Media completed a $50 million all-common stock offering at $10 per share by the beginning of August. This made its balance sheet even stronger in preparation for a full-scale entry into the cryptocurrency market.

Thumzup Media Growing Treasury Diversification

In a bid to expand its treasury, the firm expanded its partnership with Coinbase Prime. They obtained a credit line backed by Bitcoin and secure storage for their assets. This helps the company manage its cryptocurrency investments better and grow its operations.

In addition to Bitcoin, Thumzup Media’s board approved holding DOGE, XRP, LTC, SOL, ETH, and USDC as part of its digital asset treasury. Executives said the move reflects growing confidence in blockchain adoption and aligns with broader institutional interest in assets like XRP.

Thumzup Media also announced an investment plan worth $250 million to buy multiple digital assets. The company has over $50 million in cash and a low burn rate, allowing it to make acquisitions without stretching its resources too thin.

This firm is gradually transitioning from an advertising-focused company to a diversified institution in the cryptocurrency market. This change reflects a trend of companies using blockchain strategies. If successful, the media company could become a leading publicly traded firm connecting traditional media with digital assets.