World Liberty Financial To Acquire Major Stake in TRUMP Meme Coin, Price Jumps 8%

Eric Trump has announced that World Liberty Financial (WLFI) will acquire a substantial stake in the TRUMP meme coin as part of its long-term treasury strategy. This decision follows a recent clash over the development of a Trump-branded crypto wallet, which has now been discontinued. At time of writing the Trump Price is $10.38 and is up by 8% in last 24 hrs.

World Liberty Financial  Strategic Step in TRUMP Meme Coin

In a post on X, Eric Trump confirmed the strategic partnership between WLFI and the TRUMP token. WLFI, the decentralized finance platform associated with the Trump family, will acquire a significant position in the meme coin as part of its broader investment plans.

“We believe in a brighter crypto future, patriotism and the notion of long term success,” Eric Trump said. Although WLFI’s planned meme wallet will no longer move forward, he stressed that its focus would be on building and promoting coin. This commitment to digital assets came after the Trump family launch their NFT collection in 2022.

WLFI’s treasury investment in TRUMP is also expected to bolster the platform’s position in the digital asset space. The acquisition represents a long term interest in a cryptocurrency with ties to President Donald Trump’s brand and a part of the expanding cryptocurrency ecosystem linking back to his family.

Dispute Over Trump-Branded Wallet Leads to Cease and Desist

The move comes after a dispute about the launch of a Trump branded crypto wallet which has since been shelved. The wallet project, sponsored by Fight Fight Fight LLC and NFT platform Magic Eden, was described as an official product connected to the Trump name.

However, the Trump family quickly disassociated themselves with the project. Eric Trump, along with Donald Trump Jr and Barron Trump, came forward and said that none of them were associated with the wallet. In response, as reported by coingape,  the company behind the wallet sent a cease and desist letter to the Trump Organization’s denial which then immediately responded with a legal cease and desist.

The wallet ended up being discontinued after Trump family members filed a dispute with the creators of the wallet. In its legal action, WLFI asserted that its action was necessary to protect the Trump brand’s integrity and to ensure that it does not appear to be affiliated with unauthorized products.

Trump Family Influence in the Cryptocurrency Market

The move seals the Trump family’s growing influence in cryptocurrency space. Unlike many others in the crypto and NFT world, the Trump family only started entering the digital asset paradigm with their NFT collection in 2022, but things are evolving quickly. Another Milestone in this expansion was the launch of the TRUMP meme coin in January 2025.

Furthermore, World Liberty Financial which is another Trump family backed company, has been continuing to develop its decentralized finance platform. In addition to contributing to the family’s involvement in Web3 technologies, WLFI’s stablecoin USD1 is designed to be one of the core parts of its financial ecosystem.

So far the Trump family’s involvement with crypto has prompted questions of how politics, business and digital assets intertwine. While some critics have charged that these were ventures to piggyback on the political influence of the Trump name, the family has insisted that they were innovative efforts to enter into the world of cryptocurrency.

The TRUMP price is reacting positively to the update and is moving upwards. The coin has added 7% to the marketcap in last 24 hrs and is is currently valued at $2.7 billion.