Kanye West Memecoin Launch: Everything You Need to Know About $YZY

Aliyu Pokima
February 25, 2025
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Kanye West launches Sonala Meme Coin "YZY"

Highlights

  • Kanye West is inching forward to a memecoin launch after previous criticisms of the asset class.
  • 70% of the YZY tokens will be allocated to Kanye West, mirroring the TRUMP memecoin.
  • The rapper’s memecoin debut follows high-profile price slumps for celebrity-backed projects.

US rapper Kanye West is reportedly set to launch a meme coin by the end of the week. Dubbed $YZY, the coin is expected to provide holders with some utility while guarding against price drops.

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A Flurry Of Activity Around The Kanye West Memecoin Launch

While details around the Kanye West meme coin remain sparse, insiders say the project is steamrolling ahead. According to reports, $YZY will operate as the official currency for the Yeezy brand and website amid the recent backlash against the rapper. 

Following the alleged anti-semitic rhetoric by Kanye West, Shopify shut down his online store, forcing the rapper to explore digital assets. Per the internal documents, $YZY will be accepted as payment on the rapper’s website, providing an alternative to mainstream platforms.

Sources say 70% of the Kanye West memecoin is earmarked for the rapper, while 20% will go to investors. 10% of the tokens will be deployed for liquidity provisioning, an attempt to mirrorthe  tokenomics of top meme coins like Dogecoin. 

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A Botched Launch For $YZY

Originally scheduled for launch on February 20, $YZY has hit a series of stumbling blocks. For starters, the rapper has deleted previous posts on X alluding to the launch of the meme coin.

The 47-year-old rapper has also taken down conversations involving Binance founder Changpeng Zhao linked to the incoming $YZY. Public enthusiasm for the project waned after Kanye West adopted a Nazi stance with the proposed launch of “Swasticoin.”

For now, it remains unclear if the Kanye West meme coin will see the light of day. A Polymarket bet has been launched, with 36% predicting that the rapper will roll out a coin before the end of February.

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Sentiments Have Changed For The Kanye West Memecoin

Following delays and erratic posts on X, optimism among investors has been dampened for $YZY. Kanye West disclosed on the social media platform that he no longer has control of his X account, but a cross-section of users are chalking it up to the rapper’s eccentricity.

The high-profile price slump of the scam $LIBRA token linked to the Argentine President has left investors with a sour taste in their mouths. Despite negative sentiments, investors are still scanning the horizon for early access to a Kanye West meme coin.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
Aliyu Pokima is a seasoned cryptocurrency and emerging technologies journalist with a knack for covering needle-moving stories in the space. Aliyu delivers breaking news stories, regulatory updates, and insightful analysis with depth and precision. When he's not poring over charts or following leads, Aliyu enjoys playing the bass guitar, lifting weights and running marathons.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.