Amid the expanding wave of the crypto ban, McDonald’s China has launched its first Non-Fungible Token (NFT), “Big Mac Rubik’s Cube”, today. This launch has come in lieu of commemorating McDonald’s 31st anniversary in the Chinese mainland market.
Furthermore, according to the burger franchise’s announcement, their NFT launch also marks the official opening of its new headquarters building on the west bank of Shanghai. Big Mac Cube is a 3D token, inspired by the infrastructure of the new headquarters building along with the brand spirit of Mcdonalds’, matching its red, orange, and yellow color theme. McDonald’s China noted that it will present 188 of its “Big Mac Cube” tokens to its employees, and consumers.
“McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology. I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT. McDonald’s China’s new headquarters building is a brand-new development of McDonald’s China. Milestones. At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”, said Zhang Jiayin, CEO of McDonald’s China.
Burger King NFT campaign
Last month, McDonald’s competitor, Burger King also launched its NFT campaign named, ‘Keep It Real Meals’ that was auctioned on the NFT marketplace, Sweet. The campaign was organized in collaboration with celebrities Nelly, Anitta, and LILHUDDY.
Food & Beverage chains that joined the NFT club
As the NFT frenzy breaks the internet, Food and Beverage chains are also getting on the trend to gain the benefits. Brands like Budweiser and Taco Bell also joined the NFT club this year. In the month of August, the beer company, Budweiser changed its Twitter display picture to a hand-drawn beer rocket NFT that it bought for 8 Ethereum (ETH), which amounted to approximately $26,000 at the time. The chain also registered an Ethereum domain name, beer.eth, for 30 ETH, which was approximately $100,000 at the time. Earlier this year, Taco Bell also became internet famous as it announced the sale of taco-themed GIFs and images on the NFT marketplace, Rarible.