Why is the Crypto Market Suddenly Crashing: $538 Million Long Liquidates in Just an Hour

14 Aug, 2025

Former SEO Writer

Expertise : Crypto News & Market Analysis, Content Strategy & SEO Writing

Pooja Khardia is a seasoned crypto content writer with 6+ years of experience in writing, including in blockchain, cryptocurrency, DeFi, and digital finance reporting. In her adventure journey, she is currently working with CoinGape Media and leading their Trending Section. Here, she uses her expertise to deliver analytics, market insights, price predictions, and information on what’s trending in the crypto space, aiming to keep the crypto and web3 community updated with market trends and important insights. Known for a user-centric and straightforward writing style, Pooja is passionate about making crypto easy and accessible. Her writing blends market research with storytelling, helping readers stay ahead in a fast-paced industry. When not behind the keyboard, Pooja embraces her creative side through drawing and crafting. Connect with Pooja on LinkedIn or X.

Read full bio

Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

Highlights

Bitcoin crashed below $120k hours after hitting a new ATH, dragging the entire crypto market down.
U.S. PPI data at 3.3% YoY triggered panic selling, crashing most digital assets.
$1.04 billion in positions were liquidated, and $538 million in long positions were affected in just one hour.

AD Trade Bitcoin, Ethereum and 500+ cryptocurrencies on Bitget - Trade Now

Despite the visible greed sentiments in the crypto market, the digital assets are crashing again, staining the heatmap in red. Bitcoin, which just today created a new ATH at $124.4k, has moved below the $120k psychological resistance. Ethereum, XRP, and the rest of the altcoins also declined as fear binds investors, resulting in the liquidation of $538 million long crypto positions in less than an hour.

U.S. PPI Shock Crashes Crypto Market

The U.S. Producer Price Index (PPI) has left investors in complete turmoil, as July 2025 data came in much hotter than expected, crashing the crypto market. The U.S. PPI has increased 3.3% in YoY, much higher than economists’ anticipations of 3.0% and higher than the June data.

: Source: CoinMarketCap, Crypto Heat Map

Notably, fear built in the crypto investors, affecting the broader market, as the PPI jumped 0.9%, the highest in more than two years (since June 2022). Additionally, the digital assets were on a significant uptrend until now, so the sellers jumped on the opportunity to get the profits before the fear builds on the chances of September rate cuts .

It is significant as U.S. netizens have been awaiting rate cuts. Even Donald Trump has pressured Jerome Powell for the same. Although hope was built with the July CPI data release, results could vary with the PPI.

Crypto Market Crash Liquidated $538 Million Long

Moments after the PPI data release, investor sentiment was triggered, resulting in a mass sell-off, liquidating long positions. CoinGlass data reveals that $1.04 billion has been liquidated in 24 hours, affecting 218,017 traders. Out of this, $565 million has been liquidated in just an hour, and $538 million came from long crypto positions alone.

: Source: CoinGlass, Crypto Liquidation Data

The biggest liquidation in an hour has happened on Ethereum, wiping out $110.93 million ($102.33 million long and $8.61 million short). Bitcoin comes next with $103.33 million crypto liquidation ($100.34 million long and $2.99 million short), followed by XRP, and others.

: Source: CoinGlass, Crypto Liquidation Heatmap

Notably, the largest single wipeout has taken place on Bybit, losing $10 million on the BTCUSD long. Many experts have already indicated this possibility of a major correction. This is because the macro events leave a major impact on the crypto market and its performance.

Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.

Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Frequently Asked Questions (FAQs)

1. Why did the U.S. PPI release trigger a crypto market crash?

The hotter-than-expected U.S. PPI data for July 2025 led to the crypto market crash today, as it impacted investors trading sentiments.

2. How much was liquidated today?

A total of $1.04 billion crypto positions were liquidated within 24 hours.

3. Which cryptocurrency faced the biggest liquidation?

Ethereum saw the largest liquidation in an hour at $110.94 million, followed by Bitcoin with $103.33 million.

Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.