TIME Magazine has added Bitcoin and 16 other cryptocurrency payment options on its platform to pay for its subscription in association with crypto.com. The revelation was anticipated given the recent rising interest of TIME founders in the digital currency space. The crypto payment service would be initially available to Canada and US citizens while the global roll-out is expected later this year.
TIME President Keith Grossman said,
As TIME continues to innovate and find new ways to build upon our existing community of 2.3 million subscribers, we are proud to offer this new payment option through our partnership with Crypto.com,”
The TIME group had also invested in crypto analytic film Chainalysis and revealed that it would be open to adding Bitcoin to their treasury and payment option. Apart from their recent investment in the Chainalysis group, TIME magazine had also launched three NFT Covers a month ago with the exclusive cover titled “is Fiat Dead”.
This bull season has seen many top brands and Wall Street giants embrace crypto thoroughly and beyond PR gimmicks. It all started with MicroStrategy adding Bitcoin as their treasury reserve replacing the US dollar, and as BTC price continued to surge more companies including Tesla and now TIME has gone a step ahead to add Bitcoin as a payment option.
More Companies to Join the Growing Bitcoin League?
Before the current bull run, Bitcoin, as a payment option was outright rejected claiming its volatility, is not suitable to use as a form of payment.
However, the ongoing bull run in 2021 seems to be changing people’s minds faster than many anticipated where Fortune 500 companies and some of the most recognizable brands are adding Bitcoin and crypto payments to their services and TIME is just one example of the same.