eFinance Group is stipulated to become the world’s first gold trading company to raise funds through a Security Token Offering, releasing cryptocurrency tokens that will be backed by their comprehensive gold portfolio of gold ETFs, gold options, gold futures, and gold forwards, together with shares in various gold mining companies globally.
eFinance Group is a global asset manager specializing in tailored gold investment solutions and effective portfolio management strategies. The firm was founded in 2007 and is headquartered in Zurich, Switzerland.
The firm manages its capital across an investment platform which includes public and private commingled strategies as well as managed accounts and seeks to generate compelling returns for their investors through a research-driven approach in analyzing gold.
In light of various security issues that ICOs have presented, Security Token Offerings (STOs) are arising as the new method of crowdfunding and is slated to become the next big thing to spur growth in the blockchain industry.
According to a recent Node Blockchains Inc. study, STOs hold a better potential for fundraising, as the tokens investors receive actually represent stakes in the company and its assets. This differs from ICOs, where investors receive tokens that are essentially useless until the project makes good on what it has promised.
As in the case of eFinance Group, the firm has publicly announced the backing of their soon-to-be-released tokens with their gold portfolio. This is welcoming news for the blockchain community and the rest of the world; with an increasing number of large companies venturing into this fundraising method, trust in the industry is expected to grow due to the very nature of an STO, which are securities issued in the form of digital assets that are subject to strict regulations and scrutinization.
eFinance Group is licensed to operate by the Australian Securities and Investments Commission (ASIC) and currently serves over 8,000 global institutional clients with offices across continents in North America, South America, Europe, Australia, UAE, and South Africa.
The firm handles more than 2.3 billion dollars in assets under management with gold reserves in excess of 800 million dollars as of January 2019.