Galaxy Digital Follows Ripple Into College Athletics With Texas Tech AI, Crypto Partnership

17 Jul, 2026

Managing Editor (News)

Expertise : Crypto, Stocks, Tokenization, AI, Prediction Markets, Crypto Regulation

Boluwatife Adeyemi is a well-experienced crypto news writer and editor with a focus on macro topics, crypto policy and regulation and the intersection between DeFi and TradFi. He has a knack for simplifying the most technical concepts and making them easy for crypto newbies to understand. Boluwatife is also a lawyer, who holds a law degree from the University of Ibadan. He also holds a certification in Digital Marketing. Away from writing, he is an avid basketball lover, a traveler, and a part-time degen.

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CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

Galaxy Digital Signs Naming Agreement With Texas Tech

In a press release, the crypto firm announced a 15-year naming rights partnership with Texas Tech to rebrand their stadium as Galaxy Stadium starting with the 2026 season on September 5. “The naming rights agreement will create a new revenue stream at a monumental period for Texas Tech, which is coming off a Big 12 title and College Football Playoff appearance,” the firm said.

Notably, this follows Ripple’s crypto partnership with the Kansas Jayhawks. Galaxy Digital mentioned that the agreement also makes the firm the official data center and crypto partner of the athletics department.

Furthermore, as part of the partnership, the firm’s branding will extend across Red Raider Football and the men’s and women’s basketball through digital, social and in-game features. Meanwhile, the firm will provide Name, Image, and Likeness (NIL) opportunities for Red Raider student-athletes through branded activation campaigns and original content, expanding visibility and commercial revenue.

“The partnership expands beyond traditional naming rights to include not only NIL support but also high-impact branding, enhanced fan engagement and meaningful community involvement across West Texas,” Galaxy Digital noted.

Mike Novogratz Comments On Partnership

Commenting on the partnership, Mike Novogratz said that Texas Tech is exactly the kind of institution they want to be aligned with. “We’re here to build alongside Texas Tech for the long term, and this is just the beginning,” he added.

In an X post, he also expressed his excitement at the partnership, stating that they plan to be in Texas for a long time and are putting down roots. The Galaxy Digital stock is down over 3% amid the announcement of this partnership.

I bought cowboy hats and boots!! Already had a great belt collection! Couldn’t be more excited to partner with @TexasTech !! Galaxy plans to be in Texas a long time and we are putting in roots!! https://t.co/szHDBKDOe7

— Mike Novogratz (@novogratz) July 17, 2026

The stock is currently trading at around $21.5, according to TradingView data. This comes amid the broader crypto market downtrend, with the Bitcoin price falling below $63,000 today after President Trump’s speech.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.

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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more… to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.