How Can We Make Online Advertising Kinder to Users?

It’s almost impossible to browse the internet without seeing advertisements. From carefully targeted ads that follow users through cookie trackers, to general ads on video streaming services such as YouTube, many find navigating the web in its current form annoying and distracting. 

According to some estimates, the average user surfing the web is exposed to enormous 5,000 ads per day. This has prompted almost a quarter of web users to turn to ad blockers, browser-based add-ons which prevent ads from being shown, for a cleaner browsing experience. 

Even those who aren’t tech-savvy enough to use an ad-blocker can always just quit a webpage if they feel it’s overloaded with ads, and for those users who are prevented from using sites unless they disable their ad-blockers, over 70% simply leave the site.  

However, for the advertising industry, ad blockers and people’s aversion to ads is a worrying trend. By the end of this year, it’s estimated that $35 billion in advertising revenue will be lost to ad blockers. Not only do adverts help to promote brand awareness for physical companies, but they’re also crucial to the success of many online-based businesses. 

But luckily, there is a solution. Many users aren’t tired of ads altogether, they’re simply tired of being shown irrelevant or nuisance ads. That’s why companies such as Kind Ads are using blockchain technology to make ad delivery more user-friendly. Let’s explore this in details. 

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Using blockchain to make ads better

Traditional ad-serving platforms, such as Google Adwords, typically track internet users through their web journeys, and serve them ads based on their past browsing history. However, these ads might not be relevant to the site they are currently on, which often makes them look intrusive and out of place. 

Instead, Kind Ads is a blockchain application which disrupts the way traditional ad platforms function, by making it easier for publishers and advertisers to collaborate and work together. Kind Ads token, ‘KIND’, is at the centre of the new platform, creating an incentive-based revenue model for publishers and users alike.

 One of the key features of the Kind Ads platform is the Kind Ads portal, where publishers can list details of their website, it’s niche, levels of traffic, and target audience. This makes it easier than ever for advertisers to choose relevant publishers for placing their ads, which not only increases conversions, but it also makes users less likely to feel bombarded by irrelevant content. 

While traditional ad platforms charge advertisers high commissions, Kind Ads operates a feeless structure powered instead by the KIND token. As a result, marketing budgets of advertisers last much longer than average, allowing marketing teams to be more selective in where they place ads. 

Kind Ads also distribute 75% of their revenue back to the publisher, which not only increases the likelihood that publishers will use the platform, but it also promotes honest and fair publishing practices. Publishers are paid monthly once their payout threshold is reached. 

To make it easier for advertisers to find quality publishers, who will deliver ads to a relevant audience, publishers are ranked in the Kind Ads platform by a scoring system. This system, powered by an underlying blockchain protocol, is immutable and decentralized, which makes tampering with publisher’s ratings impossible.

Additionally, by using external data sources, Kind Ads can show advertisers relevant information about publishers, such as Google Analytics data, the domain authority of the site, page views, and more. 

All of these features ensure that advertisers are not just getting the best value for money through Kind Ads, but they’re also placing ads in front of customers who are most likely to engage and convert. 

The benefits for advertisers and publishers are clear, but what’s in it for the end user – the person being advertised to?

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How does Kind Ads benefit the average web user? 

Instead of an ad environment where a user is bombarded by irrelevant ads, the Kind Ads ecosystem actually includes the end user and generates value for them. 

At any time, users of the Kind Ads platform can choose to enable adverts, or tailor which ads they are shown, in order to earn KIND tokens for every ad they’re served. If a user opts to see all the ads available, they will earn the most tokens, with the token amount decreasing as the user limits their ad exposure. 

This is a huge shift in the way ads are served to web users, who have previously either been a captive audience for irrelevant content, or have been forced to use ad-blockers to limit their exposure to ads. Instead, Kind Ads provides a platform where users can monetize their attention. 

Kind Ads isn’t just for on-page ads either. The platform has plans to focus on other leading channels such as push notifications and email campaigns – with existing integrations with leading platforms such as MailChimp. 

As web browsers, our attention has never been more valuable to advertisers, but it’s also never been harder to get. Now, with solutions like the Kind Ads platform, monetizing our web browsing and receiving incentives to view ads could come to define the advertising landscape of the future.