Kanye West’s Solana Meme Coin “YZY” Hits $3 Billion Milestone In Hours of Launch; Arthur Hayes Reacts

21 Aug, 2025 Updated 21 Aug, 2025

Senior Journalist

Expertise : Cryptocurrency, Blockchain, Macro Finance

Bhushan is a seasoned crypto writer with over eight years of experience spanning more than 10,000 contributions across multiple platforms like CoinGape, CoinSpeaker, Bitcoinist, Crypto News Flash, and others. Being a Fintech enthusiast, he loves reporting across Crypto, Blockchain, DeFi, Global Macros with a keen understanding in financial markets.   He is committed to continuous learning and stays motivated by sharing the knowledge he acquires. In his free time, Bhushan enjoys reading thriller fiction novels and occasionally explores his culinary skills. Bhushan has a bachelors degree in electronics engineering, however, his interest in finance and economics drives him to crypto and blockchain.

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Kanye West launches Sonala Meme Coin "YZY"

Kanye West Launches Solana Meme Coin “YZY”

According to data from GMGN, Kanye West’s Solana meme coin YZY, quickly reached a market cap of $3 billion within hours of launch. However, on-chain data shows that the top six holder addresses collectively control 90.38% of the YZY token supply, raising concerns about concentrated ownership. The announcement comes as the frenzy around Solana-based meme coins is picking up once again, with Pump.fun crossing $800 million in lifetime revenue.

Along with the meme coin launch, the Yeezy Money official website unveiled two additional offerings: YE Pay, a cryptocurrency payment processor, and YZY Card, a debit card tool aimed at enabling seamless crypto transactions.

According to data from lp4fun, a suspected team address (5wbbjk…Z6wMcp) added 30 million YZY tokens as single-sided liquidity to the YZY-USDC Meteora Pool within the price range of $3.171607 to $4.492907, creating the largest resistance zone for YZY.

Kanye Wests YZY meme coin gets strong liquidity pump — YSZ solana Meme coiin Gets Strong Liquidity Boost | Source: lp4fun

The social buzz around YZY meme coin is very high, driven by Kanye’s brand and the project’s DeFi features. However, market analysts have raised over Kanye’s actual involvement and the overall legitimacy of the initiative. While YE Pay and YZY Card introduce practical use cases that could provide long-term utility, the current momentum seems largely fueled by speculation.

YZY Memecoin Faces Pump and Dump

The Solana meme coin launched by Kanye West is seeing a strong pump-and-dump activity. As of writing, the token value has dropped sharply from above $3 to $1 within three hours. According to market data, a trader who shorted YZY with 3x leverage on Hyperliquid is currently holding an unrealized profit of $202,000, representing a 60.5% gain.

Trader Shorts YZY meme coin, Mints $200K — Source: HyperDash

As a result, YZY went from being among the top meme coins on Solana, to crashing hard within hours. Market experts have already started calling it a scam. Top Ethereum contributor Anthony Sassal wrote: “Another scam has hit the trenches. At this point, if you’re buying this stuff, you probably deserve to lose your money – take it as a learning experience”.

Prominent, crypto entrepreneur and investor Arthur Hayes also indicated that he has bought the token and was seen requesting Kanye not to rug pull.

Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.

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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more… to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.