Sportsbet.io continues to take the Premier League by storm! Becoming the official betting partner of Arsenal FC will put cryptocurrency front and center once again.
Betting on Sports in the Modern Era
The year 2020 has not been great for sports betting providers. With most live events being cancelled or postponed until very recently, a sharp revenue drop was expected. The United Kingdom is an interesting exception, as its online sports betting revenue increased significantly since March of 2020.
In July of this year, a report was issued by the Gambling Commission. Looking at how COVID-19 affects online gambling and sports betting,the results are surprising. Real-event betting and sports betting have noted a high increase. This was facilitated by resuming top-flight football in the German Bundesliga, as well as the Champions League and Europa League concluding successfully.
As the 2020/21 competitions have now begun to kick off, that trend will likely continue. Real-event betting often rises during sports seasons. Not just in terms of football, but the NFL is also very popular in the UK. Despite the coronavirus pandemic, even that competition is now underway, and the games have not disappointed so far.
Sportsbet as the Official Arsenal FC Betting Partner
Even Premier League clubs are trying to boost online betting revenue in the United Kingdom. Forging strong partnerships will not only secure sponsorship revenue, but it can also serve as a way to engage with fans. Arsenal FC and Sportsbet.io are joining forces for the next three years, catering to online sports betting enthusiasts around the world.
It is not uncommon for clubs – or even entire leagues – to have an official sports betting partner. In Belgium, Bwin is the official betting partner of the Jupiler Pro League. For the NFL in the UK, 888sport is the official betting partner. A lot of individual Premier League clubs have their own official partners, and Arsenal FC has opted for Sportsbet.io.
UK Football fans may be familiar with this brand already. Sportsbet.io is the shirt sponsor of both Watford FC in the Championship and Southampton FC in the Premier League. For the Estonian-based company, the agreement with Arsenal FC is a further sign of their impact on Premier League sports betting in the UK and the rest of the world.
A Boon for Women’s Football
The partnership between Sportsbet and Arsenal FC goes much further. It will allow for Arsenal coaches to deliver football clinics to Estonia’s U19 women’s team. Fostering the future generations of talent is crucial. Women’s football is gaining a lot of attention worldwide, particularly after the recent World Cup.
The commitment by Sportsbet to not only offer crypto betting to Premier League fans, but to also promote women’s football in Estonia confirms the company’s vision. There is more to football than meets the eye and this sort of partnership will be crucial to foster the entire ecosystem. Sportsbet is raising the bar, not just among crypto companies, but for all betting providers worldwide.