Blockchain-based music research and analytics platform Viberate (whose native token VIB is listed on Binance, Bittrex, OKEx, and Uniswap) has partnered with the Blockparty marketplace to launch the world’s first “live performance NFT”. The launch will offer a chance to own the rights to a live performance and other exclusive content by one of Viberate founders, no. 1 Techno producer and DJ UMEK.
The drop, announced for April 29 and running for 24 hours, will include five different NFTs: three exclusive remixes of his illustrious 1999 track “Lanicor”, one livestream performance, and one live gig. The buyers of UMEK’s NFT will thus either purchase the rights to one of his original remixes, book him for an exclusive online event, or book him for a real-life live performance. Viberate will also be verifying the drop.
Several high-profile musicians and bands have already made headlines selling their NFTs in various forms of digital rarities. UMEK’s upcoming drop is the first to explore new possibilities for musicians to secure and manage their future bookings once live events return.
Matej Gregorcic, Viberate CEO explains the project further: “The transparency component of NFT is what inspired us most, really. After all, blockchain is an important part of our platform. We want to make it easier for both artists and organizers to arrange a secure booking and offer fans a customized experience at the same time. NFTs promise a way to harness this exclusivity, improve existing arrangements such as livestreams, and introduce a completely new way of making deals. We’re excited to see how the public reacts to the drop.”
Viberate and Blockparty will use the drop to test how interesting the concept is to industry players. If validated, Viberate plans on providing the option of gig token minting to nearly half a million music artists in its database, along with minting artist ID NFTs through a secure verification process. These ID NFTs will then act as a certificate of authenticity, reassuring the buyer that the contents indeed come from a verified artist, not someone offering other people’s work.
UMEK’s NFT drop will launch on Blockparty on Thursday, April 29, 2021, at 8:00 pm GMT+1 (3:00 pm EST).
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