Why MSTR Stock Price is Rising Today?

Strategy (NASDAQ: MSTR) stock price is up by 6% today, August 21, to trade at $118 at the time of writing. MSTR stock is now up by 27% in five trading days since August 17, as the bullish sentiment across the crypto market pushes crypto stocks higher.

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Bullish Crypto Market Sentiment Aids Gains for MSTR Stock

The total crypto market cap has increased from $2.1 trillion on August 19 to $2.5 trillion at the time of writing. Bitcoin (BTC) has moved above $79,000 for the first time since May 2026 and flipped Meta in market cap ranking, while Ethereum (ETH) recently touched $2,400.

These gains across the broader crypto market are pushing the prices of crypto stocks such as MSTR higher. Past trends show that the stock gains when the crypto market is rising, because those buying the stock are usually traders looking for indirect exposure to the crypto market.

Besides MSTR, other crypto stocks such as Coinbase (COIN) and Circle (CRCL) are also rising. COIN stock price is up by 6.81% today, to trade at $184, while CRCL stock price has also gained by 7$ to trade at $89.

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Strategy’s Bitcoin Holdings are Back in Profit

Strategy’s Bitcoin holdings reached an unrealized loss of $10 billion in June after the price of Bitcoin dropped to $61,000. Now that Bitcoin price is rising, the 849,447 BTC that Strategy holds is back in profit.

Data from Saylor Tracker shows that Strategy purchased its BTC at an average cost of $75,653 per coin. Considering that Bitcoin is trading at $77,200 at the time of writing, these coins are now sitting at an unrealized profit of $1.3 billion.

Analyst Samson Mow notes that MSTR gains could continue to rise alongside Bitcoin because the short traders who were betting against the stock because of its unrealized losses might begin to close their positions. That will cause forced buying that will push MSTR stock higher.

STRC Preferred Stock Nears its $100 Par Value

The STRC preferred stock is up by 0.73% to trade at $95.95 at the time of writing. This stock is now 4.5% below its par value of $100.

As CoinGape reported earlier, Strategy CEO Phong Le has previously said that STRC needs to gain to between $99 and $100 for the company to resume buying Bitcoin.

Strategy stock is therefore gaining in tandem with STRC as optimism rises that the company can sustain its Bitcoin accumulation strategy.

MSTR Stock Price Forecast as Bulls Target $156

MSTR stock price is testing the resistance at the 100-day EMA of $122. The stock needs to close above this resistance to confirm that the mid-term momentum is bullish.

If Strategy shares close above $122, the uptrend could extend to the 200-day EMA of $156. The last time that MSTR stock traded above its 200-day EMA was in October 2025, with this move set to confirm where the stock can sustain a long-term uptrend.

If the uptrend fails, MSTR stock price could drop to test the resistance at the 50-day EMA of $116.

The RSI reading of 66 suggests that the momentum is favoring bulls. This RSI also suggests that MSTR is still not overbought despite rising by 27% in five trading days. Hence, the ongoing rally could last as buying pressure rises.