Trump-Backed World Liberty Financial to Roll Out RWA Products in January
Highlights
- World Liberty Financial's co-founder Zach Witkoff announced they will launch their RWA products next month.
- This follows earlier announcement of plans to launch a retail app and debit card.
- The WLFI token is up amid this latest announcement.
Trump-backed World Liberty Financial has revealed plans to expand its crypto offerings by January next year. This follows a recent announcement of a partnership with Aster DEX to boost the adoption of the firm’s USD1 stablecoin. Meanwhile, the WLFI token is up amid the company’s latest announcement.
World Liberty Financial To Launch RWA Products Next Year
According to a Reuters report, Zach Witkoff, the co-founder of the Trump-backed crypto venture, announced during the Binance Blockchain week that they will launch their suite of real-world asset (RWA) products in January. The company also plans to back these products with its USD1 stablecoin as collateral.
This marks the latest move from World Liberty Financial, which continues to expand its crypto offerings. As CoinGape reported, the firm had teased the launch of a retail payments application and a debit card in September, although those products have yet to launch.
Meanwhile, Aster DEX CEO Leonard Aster announced a partnership with the Trump-backed crypto venture earlier this week. He mentioned that they are working with the firm to expand USD1’s adoption by integrating and expanding the use of the stablecoin on the decentralized exchange.
Word travels fast in this space 😄
Had an amazing time with @worldlibertyfi and everyone who joined us in Dubai. We’re exploring ways to expand USD1 adoption together.
Stay tuned 🤝 https://t.co/oO4dBfmEsg
— Leonard 💛 Aster (@Leonard_Aster) December 2, 2025
World Liberty Financial recently claimed that the USD1 has become the fastest-growing stablecoin in history, with billions in volume and adoption across CeFi platforms, DeFi protocols, and payment rails worldwide. The stablecoin is currently the 35th-largest crypto, with a market cap of $2.66 billion.
How Has The WLFI Token Reacted?
CoinMarketCap data shows that the WLFI token is up today amid the announcement of plans to launch RWA products in January. The token climbed to as high as $1.64 on the day but is now correcting amid a broader crypto market retracement, led by Bitcoin.

Notably, the World Liberty Financial token surged as much as 17% just two weeks ago on the back of token burns and rising institutional interest. Whales also continue to accumulate the token, likely in anticipation of higher prices.
On-chain analytics platform Lookonchain revealed last week two whales that spent over $30 million to buy the token. However, CoinGlass data shows a significant drop in the token’s volume and open interest, which marks a negative for the token.
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