Just-In: Grayscale Partners With New York Giants to Become First Crypto Company to Sponsor a Major NFL Team

By Prashant Jha
May 5, 2021 Updated May 5, 2021
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Grayscale Investments, a popular crypto asset management firm has become the first crypto company to partner with an NFL team in the form of New York Giants. The partnerships come amid the growing popularity of crypto assets as well as crypto companies this bull season. As part of the new sponsorship, deal Grayscale will be the Presenting Sponsor of The Giants Foundation Golf Outing and would be the official sponsor for all home games.

Grayscale CEO, Michael Sonnenshein

“Our partnership with the Giants is incredibly meaningful because our roots are in New York. We are excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”

The New York Giants also believe the partnership with the world’s largest crypto asset management firm would help them navigate the growing popularity of digital assets and how they can be incorporated into their ecosystem.

New York Giants Chief Commercial Officer Pete Guelli said,

Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”

Major Sports League Teams and Players Increasingly Drawn Towards Cryptocurrencies

Grayscale might have become the first crypto company to partner with an NFL team, but many other sports leagues and their players have been increasingly involved with cryptocurrencies in the recent past. Today, MLB team Oakland Athletics announced they would sell their season tickers against Dogecoin. NFL quarterback  Trevor Lawrence recently partnered with BlockFolio and accepted a portion of his signing bonus in cryptocurrencies.

Russell Okung another major league player started the trend of sports personalities accepting a portion of their salaries in Bitcoin. Sean Culkin also announced that he is a big-time Bitcoin believer and to prove his point he will accept his entire 2021 NFL salary in Bitcoin.


An engineering graduate, Prashant focuses on UK and Indian markets. As a crypto-journalist, his interests lie in blockchain technology adoption across emerging economies.
The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.

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